Who was Moss Kendrix and what did he do?
By Emma Martin
Who was Moss Kendrix and what did he do?
Kendrix was a popular college student, who became the editor of the Morehouse newspaper The Maroon Tiger, and a member of Alpha Phi Alpha fraternity. He was also the co-founder of the Phi Delta Delta Journalism Society, the first and only society of its kind for African-American journalism students.
Who are the clients of Moss Kendrix public relations?
The Coca-Cola Company, Carnation, the National Dental Association, the National Educational Association, the Republic of Liberia, and Ford Motor Company were all clients of the firm. In addition to his corporate work, Moss was also the host of a weekly radio program, “Profiles of Our Times,” on WWDC for many years.
Where did Moss Hyles Kendrix go to college?
A Georgia native, Kendrix attended Morehouse College, an all-male historically black college, and his aspirations to reshape the PR landscape were evident through his extracurricular activities.
Is the Moss Kendrix collection Endangered in Virginia?
The Alexandria Black History Museum’s The Moss Kendrix Collection was a 2020 honoree in the Virginia Association of Museums’ Top 10 Endangered Artifacts. WARNING: You have chosen to translate this page using an automated translation system. This translation has not been reviewed by the City of Alexandria and may contain errors.
Kendrix was a popular college student, who became the editor of the Morehouse newspaper The Maroon Tiger, and a member of Alpha Phi Alpha fraternity. He was also the co-founder of the Phi Delta Delta Journalism Society, the first and only society of its kind for African-American journalism students.
When did Moss Kendrix become Director of public relations?
In 1944, Kendrix became the director of Public Relations for the Republic of Liberia’s Centennial Celebration. The Moss Kendrix Organization also came to in the year of 1944, the companies’ moto “What the Public Thinks Counts!” The Moss Kendrix Organization was established in Washington, D.C.
A bright student, Kendrix studied at Atlanta’s Morehouse College. He edited the school newspaper and co-founded the Phi Delta Delta journalism society, the first society for African American journalism students. He graduated in 1939, and, shortly after, Kendrix created National Negro Newspaper Week.
Why did Moss Kendrix do the Coca Cola commercial?
Kendrix offered up the magazine to Coca-Cola execs as the perfect vehicle to circulate its new advertisements targeted to black consumers. The black celebrity Coke ads were successful and achieved desired inroads into the black market, but Kendrix viewed this campaign as a half measure.
